From analysing these magazine covers i feel the genreal concept behind the 2009 issues of VOGUE is to entice the audience with "big Stories" and celebrities names. Also big headlines based around soloutions to many womens problems may draw the audience in. Because the magazine is so cluttered with headlines and subtxt ther is alot to focus on which for means that VOGUE may have lost some of sophistication because of its trying to adapted to suit the new generation.